The council is proposing to start charging local businesses around the town centre for advertising space outside of their properties. As many as 500 local businesses rely on methods like A-boards that are displayed on the pavement. A-boards are often used in conjunction with a combination of hand-written messages and printed material like posters.
The positioning of such advertisements is designed to drive footfall into local businesses, supporting the economy of Stoke-on-Trent. Taking away this facility or charging for it would mean businesses could potentially suffer. Many local businesses work with local printing companies in Stoke-on-Trent to produce advertising material like posters, using techniques such as full colour digital printing.
Stoke-on-Trent-based local business owner David Hawkins runs Cannonball Records, a local independent record shop. Hawkins is the person behind the petition to the council, opposing the plan to charge for advertising space. He spoke about the Plans, saying:
“Advertising boards and Signs are an important tool for the survival of high street shops facing many difficulties in the present climate.
“I think the council should be looking into how to improve trade rather than penalising shop owners who are trying to keep the city alive.”
The consultation period on this matter has now ended and Hawkins intends to present the petition to the council to show how strong the feeling is behind the issue. Stoke City Council is expected to make a decision in the coming weeks.Get a Free Quote for Signs Get a Free Quote for Plans Get a Free Quote for Posters