What's Happening in Stoke-On-Trent, England…

Trying to have your company catalogue design stand out from the others when delivered to customers can be difficult in today’s cluttered marketplace. It can be tempting to try something radically different in terms of design, colour and typography but different will not always translate into increased sales.

Before you decide therefore to attempt a more unconventional approach in terms of creative design for your catalogue, try to remember some basic rules. The number of different type faces needs to be kept to a minimum and they must be as simple as possible. Parts of the type can be made bolder than others to draw attention to a specific product or benefit but no matter how much or how little information needs communicating; there is little point to your catalogue and its clever design if the copy is not legible to the consumer. Remember, there are reasons why catalogue designs have followed a certain look – it sells products.

Here at Minuteman Press, we offer catalogue printing in Stoke-on-Trent and know how important the right printing effect can be. We work with local businesses that are looking for catalogue or brochure printers in Stoke-on-Trent to achieve their desired results.