KrugoFest features a unique format, where attendees rent hotel rooms that overlook a rooftop stage, with a maximum of four people to a room. Each night also includes a fully catered meal. The first weekend will be headlined by Canadian country icon Gord Bamford and Saskatchewan-based rock stars The Sheepdogs. They will be followed the next weekend by veteran Manitoba country group Doc Walker and rock band Big Wreck. The festival is organized by Regina-based travel app Krugo, which provides event listings and travel plans.
Proceeds from the concert series will go towards the Regina Food Bank. Last year’s event, which also featured The Sheepdogs, alongside Jess Moskaluke and Corb Lund, raised $15,000, which translated to 45,000 meals. This year’s KrugoFest aims to double that total.
Musical festivals, typically promoted through poster printing and local media advertisements, have had to adapt during the period of social distancing, but can still act as staples for local communities. Regina Tourism Chief Chelsea Galloway expressed her support for the event:
“It’s been a challenging year for Regina’s event sector, and while the light is at the end of the tunnel, we’ve still had cancellations and postponements in our summer concert season. We’re excited to join Krugo and Regina Food Bank to help get us to the other side.”
The 2021 edition of KrugoFest will take place on July 9, 10, 16 and 17 at the Regina Doubletree by Hilton Hotel.