What's Happening in Kloof, KwaZulu-Natal…

After the lockdown was lifted and the economy started on the road to recovery, it has become apparent that businesses will have to adjust their systems and operating procedures to keep customers and workers safe from Covid 19 infection. Strict adherence to social distancing protocols, wearing of masks, sanitising of hands and surfaces, and other Covid 19 safety measures recommended by the WHO are crucial. 

Minuteman Press Pinetown proposes adding the following printing pieces to your marketing materials to help businesses educate customers and enforce health and safety guidelines.

1. Floor decals and stickers help enforce social distancing rules

Floor decals and Floor Graphics are quickly becoming some of the most effective business printing pieces in the retail industry. These graphics are an unexpected way to draw attention towards the store rules as cautious shoppers draw their eyes to the floor. In the same way that this has been effective year-round in public spaces, it is often one area that cannot be ignored. Try using bright, branded colours.

2. A-frame sandwich boards for outdoor advertising

Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.

3. Informational Banners and Posters

For those looking to display COVID-19 information creatively while keeping your branding front-and-center, Posters and Banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, Posters, and Banners can tell the story that you simply do not have time to communicate to customers individually.

4. Window decals

Colourful, eye-popping stickers and custom window decals are another unique Print piece your business can take advantage of during COVID-19. As marketing opportunities are less, window decals serve as an effective branding tool if strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.

5. Direct mail Brochures and catalogs

As everyone stays home during the quarantine, now is an excellent time to reach a more captive audience through direct mail. Whether you are launching a traditional direct mail campaign on its own, or supercharging it by combining it with digital marketing, direct mail can be a valuable business printing piece during COVID-19. Stats from Canada Post show that direct mail has a 20% higher motivation response than digital media, making it far more persuasive.

How different industries are using Print services against COVID 19

Different industries need printing to keep employees, clients, and guests safe. In the healthcare industry, for example, hospitals and medical facilities are using Print for critical communications for health and safety. They are using door and window Posters providing important info, social distancing safety guidelines, “wash your hands” reminders, and employee best practices.

Public health and government groups are using Print for critical communications for government programs, election Postcards, ballots, and mailings, labels and government-issued items, Posters and Postcards providing public health and safety information and guidelines, and for special-event and registration announcements.

The construction industry is using Print for construction site signage, public safety Posters and Signs, special notices, and letters to residents, and worker safety Posters, Signs, and guidelines. In the legal sector, they are using Print for court documents and legal notices, directional Signs for buildings, safety Posters and Signs, and for time-sensitive communications.

Minuteman Press, located in Pinetown, is open for business. Our services include brand identity, Copies, digital printing, embossing, finishes, foil stamping, folding, graphic design, Infographics, Logo Design, QR Codes, strategic consulting, variable data, vehicle wrap and signage.
The Covid 19 pandemic has been a difficult time for business, and we are not out of the woods yet. To help you respond to the virus’s threat, we have developed a line of Covid 19 awareness products that businesses in different industries can use, including social distance markers and face masks. Contact Minuteman Press in Pinetown today to place your orders and explore our other products.