Your business can use promotional magnets to increase brand awareness, boost sales, and increase its reach. Before investing in promotional magnets for your business, here are some things you should consider:
Your Brand Image
Consider how you would like the magnet to look before you start designing it. You will want your magnets to match your company's image so they can be easily identified with it. This goes beyond the brand colours and fonts. It also impacts your tone of voice (friendly or formal). This consistency across platforms will give your business a sense of credibility and reliability.
The Type of Magnet That You Want
There are many reasons for promotional magnets, and you can use many types. These are the most popular types of magnets:
- Promotional Magnets
- Functional magnets
- Decorative Magnets
- Business card magnets
- Magnets to Support Events/Causes
- Magnets for cars
What Business Details Should You Include?
You can include different business information on promotional magnets. You can include your business name, logo, contact information and social media links. However, you don't need to overload it with too much information.
Consider your target audience. Which information would they most find helpful? An older audience might prefer your address and contact information, while those of a younger age might prefer a link to your website or social media.
The Design That You Want
Some designs highlight your company's logo and name, while others have more information. The function that the magnet is intended to serve will determine the design you choose.
A business card magnet, for example, will include more details, while decorative magnets, on the other hand, will focus on decorative designs with a small logo and website. Tip: Decorative magnets can be used to create multiple designs. This will encourage customers to collect all of them.
How Many Magnets Do You Want?
How big is your target audience? How long do you expect to keep this campaign going? What amount of money do you have available? These questions will help determine how many magnets you need. Ask your printer for information about the available packages to help you select the best one.
These are just some things you need to consider before ordering promotional magnets. Minuteman Press Pinetown is equipped to create the best-printed marketing materials for your company. Get in touch with us today!