With that in mind, it is often the small details that make the biggest impression. If you do not have expertly designed and printed Brochures, Business Cards, Banners, Catalogues and other promotional items on hand, you may find that you lose out in the chance to make that all important impression on attendees.
What Marketing Material Do You Need for Exhibitions?
What marketing material is the most important to have on hand for your exhibition? For starters, you could consider the following items:
- Banners. These help to create a visual, easy to read introduction to your business and what you offer. Keep in mind that Banners need to be able to be read from a distance. At a busy trade show, you will not have time for guests to slow down and get close enough to read your Banners. Ideally, you want to be seen from a distance, so that you can entice guests to stop past your stand.
- Brochures. Brochures are always important. They provide an overview of your products and services, as well as your business. At a busy exhibition, you seldom get the chance to talk at any length about your offering Visitors will be able to take home your brochure to find out more about what you offer. Brochures need to look good, and present information in an easy to consume format. Professional brochure design and printing is vital to send audiences the right message.
- Business Cards. You will also need to ensure that you have a good stock of Business Cards to present at the show. You can add these to presentation packs that contain Brochures, price lists and other information, or hand them out as needed. Business Cards are often one of the first glimpses of your brand that people will get... make sure that your cards represent your brand in the best possible light.
- Catalogues. You will also want to have printed Catalogues on hand. A well designed catalogue that is printed according to best practices will give you a powerful sales tool. This will prevent lost leads when people ask for pricing and product lists. You can also reach visitors while they are primed for buying, which further adds to the value of Catalogues.
- Promotions Items. Finally, you will also need to consider other details that help to provide a cohesive branding experience for your exhibition. Promotional items are a fun way to keep your business fresh of mind for visitors. Whether you design and Print quirky Mugs, caps, Pens or other items to give out, these are a great way to promote your business.
Looking for expertly designed marketing material in Durban and surrounds? Contact Minuteman Press Pinetown for more information on the marketing material solutions we have to offer.
The Hidden Meaning in Logo Design
Logo Design is a complex, often detailed process that incorporates a number of elements. At face value, logos may seem obvious. But many logos have a deeper meaning that is not always as easy to spot. As a way to symbolise your brand, products and values, logos should never be designed without a clear plan in place. A cheap, poorly designed logo can cause your brand serious damage.
How can you be sure that your logo is sending the right message? How can you be sure that you are getting the best possible Logo Design in Durban or anywhere else in South Africa? For starters, you can take inspiration from the following logos that have hidden messages...
Finding the Hidden Message in Logo Design
Some of our favourite examples of powerful Logo Design include the following:
Amazon
This massive e-commerce store is famous for offering everything from A to Z. The logo looks simple at a glance, but if you take a closer look, you will see that its trademark arrow goes from A to Z, reinforcing its message of huge diversity and choice.
FedEx
Shipping company FedEx meanwhile uses their logo to send a subtle message that is in line with their ability to move products. Between the E and the x, there is a well-disguised arrow. What makes this font so effective is that it is minimal and simple, while still bringing in a hint of meaning through font choice.
NBC
NBC's mascot is so well-known, that the TV giant was once fondly referred to as 'the peacock network'. It makes sense that this mascot and symbol should be brought into their logo. But the meaning goes even deeper than that, too. Each colour represents the different channels offered by the network, from News, to Sports, Entertainment, Stations, Networks and and Productions.
Le Tour de France
The famous French cycle race has a clever logo that brings in a cyclist as well as bicycle wheel, depending on which way you look at the logo. The use of fonts and typography offers plenty of ways to bring in meaning to your Logo Design.
Spartan Golf Club
Negative space is an effective way to add meaning to your logo. This golf club has a powerful logo that shows a golfer in mid-swing, as well as a Spartan helmet. The result is a dual meaning logo that still manages to be simple and clean.
Pittsburgh Zoo
Pittsburgh Zoo in Pennsylvania has a beautiful, clever logo that also uses negative space. At one angle, the logo appears to focus on a large tree, with birds flying overhead. Take another look, and you notice a lion and a gorilla within the logo as well.
Looking for assistance with your logo? Contact Minuteman Press Pinetown today for a quote on Logo Design in Durban and surrounds.Get a Free Quote for Logo Design Get a Free Quote for Pens Get a Free Quote for Mugs Get a Free Quote for Business Cards Get a Free Quote for Print Get a Free Quote for Brochures Get a Free Quote for Banners Get a Free Quote for Catalogues