Pinetown is renowned for its number of car dealerships. While many people like popping into the shops and looking at cars, others prefer to browse through a catalogue to see what’s available.
Catalogues are a great way to reach new customers, especially if you’re selling a high ticket item like a vehicle. Not only do you have loads of space to play with, but you can also bargain on your catalogue being passed around to friends and acquaintances.
While catalogues have become an essential part of the auto industry, not every catalogue gets the chance to be read and kept. Take these catalogue design tips into consideration before ordering your Print job:
- Appeal to the right target market. If you’re targeting sports fanatics, use a picture of a racing car on the cover. If you’re looking to sell antique cars, make sure you’ve got the best looking restored vehicle on the cover.
- Use lots of photos. The photo of the car will play a vital role in selling it via a catalogue. Take high resolution pictures from various angles to grab the attention of your readers. Make sure the photos are taken during the day (when it’s bright outside) and get someone to clean and polish the car before you take the photos.
- Include all the detail: Don’t mislead readers by listing a low price without giving all the details of the car. If the price is low because there are a lot of km’s on the clock, or because the car was written off and restored, be upfront and honest about this.
- Stay within your budget: Ask a catalogue printer to design and print according to your budget. You don’t have to spend a fortune on your car catalogue – ask for different options to keep your costs down.
Contact Minuteman Press Pinetown for all your catalogue design and printing needs.
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