- Logo: Your branding should be the first thing that a user notices and as such you need to give some serious thought to this aspect. It should be big enough so that it will be easily noticeable but not too big as this will put most users off. Use eye-catching design and colours while keeping it tasteful and baring in mind what the age, gender and status of your diary or calendar users will be.
- Colours: Bring your official brand colours into the diary or calendar to familiarize users with your brand.
- Contact information: Include your business contact details on the printed diary or calendar to ensure that customers have it at their fingertips. These details should be printed tastefully so that it is easy for them to find without being an eyesore.
- Added value: Add even more value to the product by integrating useful information or advice into the printed diary or calendar like the significance of today’s date, national holidays, school term dates, famous quotes and so on. Choose a material that will be relevant to your company’s brand or products.
For some businesses it may seem that the market is impenetrable without huge capital investment, however there is still innovative yet simple ideas like dairy and calendar printing where you can get the exposure that your business needs and deserves. Contact Minuteman Press in Pinetown for more information.