5 benefits of using QR codes in your marketing

  • 2021-03-30

The Covid-19 pandemic has given us lessons to last a lifetime. An important one that businesses in all sectors will do well to remember is that evolution is key. This pandemic has reminded us that the future is not guaranteed to us. If you want the promise of the future, you have to adapt. And QR Codes offer the opportunity to do just that.





There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. This and the reduced numbers of people on the streets reduces the impact of Print ads. 





Take Brochures, for example. As there are fewer people out, there are also fewer people to distribute Brochures to. And due to the risk of exposure to infection, people may be concerned about taking a brochure from a stranger.





Here are reasons why QR Codes are the perfect tool for enforcing social distancing





QR Codes were never given a fair shake, perhaps because they were ahead of their time. But the Covid pandemic has given this technology a new lease of life. Here are a few ways this hands-free marketing approach can be used in your business.





  1. Use QR Codes to offer a direct incentive or promotion. 
  2. Scanning a QR code can direct customers to a website of your choice. 
  3. QR Codes on your Business Cards allow your consumers to engage with your business within seconds.
  4. Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode. 
  5. It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy. 




At Minuteman Press we will help you create the QR Codes and find ways to integrate them into your marketing strategy so that you can connect your printed material to your online brand.
Great for socially distanced marketing, QR Codes are the perfect way to bring life back into your marketing after all the Covid-induced struggles of 2020. Contact Minuteman Press Pinetown today to explore how you can add QR Codes to your printed marketing materials.


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