The Brea Chamber of Commerce will host an educational event this month that will teach people how to maximize sales from e-commerce efforts.
The presenter will be Victoria Byrne, founder of Creative Marketing Services, Inc. She has more than 18 years of experience in small business marketing, and guides her clients through marketing initiatives that achieve optimal results. The is a Certified Constant Contact Solution Provider. Victoria is the recipient of the All-Star Email Marketing Award and is a frequent guest speaker at seminars, conferences, and webinars.
Online stores typically have a large rate of abandonment and many times it is from ineffective websites. This class will give attendees the tools and resources to use that can effectively reduce loss rates while increasing sales.
Speakers often order Business Cards from local Print shops to ensure they have enough to distribute to attendees for future contact purposes.
Attendees will be given a checklist that will describe search engine optimization (SEO) and website optimization, along with other e-commerce tips. Reducing cart abandonment will be discussed, and opportunities to increase sales are also on the agenda. Ensuring the checkout process is streamlined, easy, and operable is key to finalizing a sale. Shipping options are also important and will be addressed, as will tracking return on investment (ROI). Case studies will be explored in class.
The presentation will be in the form of a Zoom webinar on August 25 from 9:00 to 10:00 am. Attendance is free.
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