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If you’re planning to spend time and money designing and printing flyers to promote your business, don’t let the investment go to waste by handing them out where you won’t be able to reach your target audience. 

While the overall design of your flyers is crucial; where you choose to distribute them plays just as big of a role in determining whether or not they end up being a marketing success! So, where are the best places to hand out flyers to allow for maximum effect? Minuteman Press Tygervalley, Bellville investigates. 

How to identify the best place to hand out flyers:

Go Where Your Target Audience Is

Before distributing any flyers, it is essential that you look into your target market, especially in terms of where it is that they spend most of their time. Where do they work? Where do they socialise? Where do they unwind? The answers to these questions will provide you with a great starting point. 

Get Creative With Distribution

Who says that you have to follow traditional methods for flyer distribution? You do not need brand representatives at every traffic light. Why not get creative instead? Adding flyers to packaged orders or visiting relevant trade shows and exhibitions and handing them out there can have just as big of an impact – if not even greater! Plus, it will probably save you money.

Hire the Right People

If you do decide to go the brand representative route, be sure to hire the right kind of reps. Research has shown that your target market is likely to respond more favourably to your flyers if they receive them from someone who is from the same demographic as they are. For example, if your target market is young women in their twenties, then hiring female brand representatives in their twenties is a great idea. Fitting your reps with branded uniforms is also always wise. 

Here at Minuteman Press in Tygervalley, Bellville, we are a printing company that specialises in uniform design and flyers – all at incredible discount rates. Have you seen our new Simple Business Builder yet? This marketing package makes it possible for you to have 1 000 A5 flyers printed for just R997. The flyers are 148 mm x 210 mm, printed on 128 gsm coated paper, single-sided and with a full-colour front. Make them double-sided for just R800 extra!

If you’re looking to maximise the impact of your flyers, you should consider investing in appropriate branded Barron uniforms for your distribution team. For professional flyer designs and marketing material, contact us at Minuteman Press in Tygervalley, Bellville to place an order.