How To Gain A Customer


Convincing a prospect and winning them over as a buying customer can be a tricky business, especially these days when customers have become fastidious and incredibly demanding. You really need to be on top of your game to prove why they should buy from you and not your competitors.  To help you, here is a step–by-step guide as well as the marketing materials you require: 





  • Approaching A Prospect




This is when you start with the building of your brand, and some of the marketing materials you will need include Rack Cards, Flyers and post cards. Did you know that 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions? Another interesting statistic is that 71% of customers do not pay attention to online ads. Order your flyers, post cards and rack cards from Minuteman Press in Tygervalley, Bellville.





  • The First Meeting 




Business Cards and brochures will be the marketing materials of choice at this stage of the sales funnel. Did you know that 72% of business card recipients judge a company by the quality of their business card?





  • Schedule A Follow-Up Meeting




After your initial meeting, you may have to schedule a follow-up meeting. Make sure your customer understands your business and your pitch by taking rack cards and BIC sticky note pads with you.





  • Get Seen Around Town




Magnetic vehicle Signs and yard signs are a great way to promote your brand to the people in your area.





  • Stay On Top Of Their Minds




BIC Click Stic Pens, brochures and flyers can be used to make sure your brand stays fresh in your customers’ minds. Did you know that 62% of customers who respond to direct mail - such as brochures - made a purchase within three months? Another interesting statistic is that 63% of consumers read leaflets and flyers that are addressed and delivered to their homes at least once a week. Make sure your message is one that they are reading.





Minuteman Press, a leading printing company in Tygervalley, Bellville, supplies all the marketing materials you need. Contact us today to place your order. 


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