Covid-19 has disrupted traditional ways of doing things, in life and in business that marketers who are stuck in their ways are going to struggle. Evolution is in many ways the only way to survive. As far as printed materials go, QR Codes offer many benefits, not least of which is socially distanced promotion.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute Brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
Advantages of using QR Codes in the age of Covid 19
QR Codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR Codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR Codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Minuteman Press is one of the printing companies tha first embraced QR Codes. As a result we have gained invaluable experience on how you can integrate them into your marketing strategy. Let us help you give your marketing a lift in this Covid pandemic. Contact Minuteman Press Stellenboch here to discuss your needs.
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