Not quite the end of the Covid pandemic, but the impending start of the vaccination program in South Africa is the first realistic light at the end of a long dark tunnel that the local real estate sector and the global economy as a whole has had to navigate.
While the pandemic made it a buyers market, heavily eroded incomes mean this was still not enough to carry the sector through the pandemic. To ride the Covid haemorrhage, the real estate sector has had to double down on marketing, but that too means making some adjustments.
Use this advice to adjust your Print marketing strategy during COVID-19
Without proper marketing, first-time homebuyers may not be aware of the lower-price opportunity presented to them by the pandemic. With most people staying at home due to the CO
VID-19 lockdowns, how have you been conducting your business? Online? All you need is a little creativity and consistency in using Print media to reach your audience.
Smart real estate sellers have been using lawn and yard Signs to reach out to potential buyers without exposing them unnecessarily. As they search their dream neighbourhood, a ‘for sale’ or ‘coming soon’ sign can grab prospective buyers’ attention quickly. Virtual tour Booklets and Catalogues are another great way to show clients homes that may be within their price range and neighbourhoods of choice while still adhering to social distancing protocols.
With Covid-19 still with us, local estate agents will need to keep adapting and finding new ways to still provide a service to their clients without placing anyone to risk of infection. The Minuteman Press printing company in Stellenbosch would like to work with you to explore ways you can use our printing services to manage the Covid-19 risk. Contact us here for more information.
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