Business has been tough during the Covid-19 pandemic. The stay-at-home orders have not only kept customers away, but they have also made it difficult to reach them traditional business printing tools, like Brochures and leaflets that health authorities have deemed unsafe. Even with the lockdown lifted, marketing challenges still remain.
But it’s not all gloom and doom. The pandemic still presents you with unique ways to promote your brand, thanks to all the signage you have to display for your Covid safety awareness campaigns. Here are the top business printing pieces you should consider during this pandemic:
1. Floor Graphics and floor decals to promote social distancing
Floor decals and floor graphics are quickly becoming some of the most effective business printing pieces in the retail industry. These graphics are an unexpected way to draw attention to the store rules as cautious shoppers draw their eyes to the floor. In the same way that this has been effective year-round in public spaces, it is often one area that cannot be ignored. Try using bright, branded colours.
2. A-frame sandwich boards for your outdoor messaging
Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.
3.Posters and Banners for your safety messages
For those looking to display COVID-19 information creatively while keeping your branding front-and-centre, posters and banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, posters, and banners can tell the story that you simply do not have time to communicate to customers individually.
4. Window decals
Colourful, eye-popping stickers and custom window decals are another unique Print piece your business can take advantage of during COVID-19. As marketing opportunities are less, window decals serve as an effective branding tool if strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.
5. Direct Mail printing pieces
As everyone stays home during the quarantine, now is an excellent time to reach a more captive audience through direct mail. Whether you are launching a traditional direct mail campaign on its own or supercharging it by combining it with digital marketing, direct mail can be a valuable business printing piece during COVID-19. Stats from Canada Post show that direct mail has a 20% higher motivation response than digital media, making it far more persuasive.
How businesses in different industries are using print during the pandemic
Different industries need printing to keep employees, clients, and guests safe. In the healthcare industry, for example, hospitals and medical facilities are using print for critical communications for health and safety. They are using door and window posters to display important info, social distancing safety guidelines, “wash your hands” reminders and employee best practices.
Public health and government groups are using print for critical communications for government programs, election Postcards, ballots, and mailings, labels and government-issued items, posters and postcards providing public health and safety information and guidelines, and for special event and registration announcements.
The construction industry is using print for construction site signage, public safety posters and Signs, special notices, and letters to residents, and worker safety posters, signs, and guidelines. In the legal sector, they are using print for court documents and legal notices, directional signs for buildings, safety posters and signs, and for time-sensitive communications.
Trust Minuteman Press in Stellenbosch for all your business printing needs
Minuteman Press Stellenbosch is your one-stop-shop for all things business printing. Our services include:
- brand identity,
- digital printing,
- embossing,
- foil stamping,
- graphic design,
- laser engraving,
- lead generation,
- Logo Design,
- personalised URLs,
- photo enlarging,
- scanning
- QR Codes, scanning,
- strategic consulting,
- vehicle wraps,
- Website Design.
Even during this Covid-19 pandemic, we have enough capacity to meet your current and growing needs. Get in touch with us here to discuss your needs.
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