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Calendars are great marketing tools if they're well-designed and practical. Businesses must create promotional Calendars that reflect their brand and add customer value. Here are some of our top tips for creating promotional Calendars for your business

Choose the Right Calendar Format

There are many types of Calendars available. It is important to consider all options before investing in any kind of calendar. The types of Calendars include:

• Desk Calendars
• Magnetic Calendars
• Wall Calendars
• Desktop planners
• Monthly Spiral Bound Calendars
• Pocket Calendars and Wallet Cards

Your brand image and target audience will influence the type of calendar you choose for your company. If your target audience is mainly office workers, consider a desktop or desk planner to encourage them to use your Calendars daily.

Make Holidays Work for You

Not only should you mark holidays on your calendar, but also make use of them. You can remind your customers about your business by offering special holiday promotions—for example, Print coupons or promotional codes on your Calendars. Only customers who have purchased Calendars from you can use these promotional codes and coupons.

Coordinate your Calendar with Your Audience

Who are your target audiences? What are they looking for? You might add other helpful value to your calendar that your target market may appreciate. Is your business fishing-related? You might also include tips and tricks to help fishermen in your local area. You can outline the most popular spots for fishing, peak fishing times, and the types of fish found in your area.

Combine your Calendar with Other Advertising Efforts

Consider adding promotional Calendars to your offer if you give away Promotional Products. Give them away and events, for example. You can also sell advertising space on your Calendars to other businesses in your area.

You can use promotional Calendars in many ways to your advantage. Minuteman Press Stellenbosch can help you create practical Calendars to promote your business; contact us today!