QR Codes are fast becoming a powerful force in marketing. They were initially developed to keep track of vehicles, but marketers soon realised its potential to increase consumer engagement and boost conversions.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute Brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
5 reasons to include QR Codes in your marketing
QR Codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR Codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR Codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Another added benefit is that QR Codes are reusable. You can change where they link to so you don’t have to reprint your material every time. A great way to save cost in these during this difficult time.
If you'd like help to develop a strategy for using QR Codes in your own marketing contact Minuteman Press Somerset West today.
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