What Statistics Say About Gaining New Customers in 2019
Video streaming services, social media, instant messaging apps as well as other digital platforms are changing both the way in which we communicate and consume information. They are also transforming the marketing landscape in profoundly disruptive ways. But, that’s not to say traditional marketing methods no longer work. As these statistics show, printed marketing materials, in particular, are just as effective, if not better, at attracting new customers to your business:
- 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions.
- 71% of consumers do not pay attention to online ads and 69% find them annoying!
- Direct mail has a response rate of 5.1% while email response is only 0.6%.
- Postcards do even better with a response rate of 5.7%, making it one of the most cost-effective pieces of advertising for business.
- 85% of consumers live or work within an 8 km radius of your business. Yard signs are a great way to promote your brand to the friends and neighbours of your customers.
- 62% of consumers who respond to direct mail (such as brochures) made a purchase within three months.
- 63% of consumers read leaflets and flyers that have been addressed and delivered to their homes at least once per week.
- 85% of consumers had done business with the advertiser after receiving a promotional product.
All Your Printed Marketing Materials in One Powerful Package
The Minuteman Press Simple Business Builder is a line of custom-printed products designed to make your marketing decisions easier and more affordable. The Simple Business Builder includes the following:
- 500 business cards
- 1 000 A5 flyers
- 100 presentation folders
- 10 A5 duplicate carbonless books
- 500 pens
- 2 vehicle magnets
- 1 Pull-up Banner for indoor display
- 1 A1 poster
- 500 A4 brochures
Minuteman Press is a reputable printing company in Somerset West that offers you all your marketing materials under one roof. Get in touch with us right away to learn more about our printing services.