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Should you use humorous images in your Print marketing materials? Although thousands of GIFs and funny TikTok videos are sent around the world daily, it can be risky to use humorous graphics in your Print materials. Consumers are diverse, and your Print marketing materials might not be funny for everyone in your target audience. 

Although we enjoy watching funny videos at Minuteman Press Somerset West, we are serious about the quality of our Brochures, Business Cards, Rack Cards, Flyers, and other marketing materials.  

Image Considerations For Print Marketing

Image quality impacts your appearance, credibility, and trustworthiness positively. When selecting images to use in your advertising campaigns, there are many things you should consider, including:

• Your Audience. Who are your potential customers? A great photograph will connect with your clients and create a sense of community. Consider this: Bright colours are great if your target market is primarily children. But, if your target group includes professionals who work in I.T., a photo of them in a computer or professional setting may be a good choice.

• The Problem You're Trying to Solve. What's your product's purpose? What can you do to show this in one image? Let them know what they can gain by doing business with your company. It may be beneficial to show them a high-resolution photograph of your product or service.

• The Emotions of People. Research shows that people are more likely to remember advertising that provokes strong emotions. Your advertising should reflect your feelings. You will attract more loyal customers by building a relationship with your target audience.

• Pictures that Speak for Themselves. It will help you save a lot of words by having a compelling image that effectively conveys your message. This is why you heard the expression "show do not tell". A picture that doesn't need explanation might work well for your marketing campaign.

Is your business in Gordon’s Bay or Strand? Minuteman Press Somerset West serves your area as well. Contact us today to order your Print materials.