Using High-Resolution Photography for Print Marketing
Images and graphics are essential for all marketing types, especially print marketing. The images on your print marketing pieces will be the first thing a client sees.
Many businesses don't realise the importance of quality photographs, especially with today's high-standard customers. If you don't have professional quality photographs, your print marketing might look blurry or distorted. This can negatively affect your brand's appearance.
What Is High-Resolution Photography?
A high-resolution picture must contain 300 pixels per inch. An image with more pixels per inch will appear crisper and clearer in print. Check the quality by opening your photo in an image editing software and viewing the file properties.
Why Great Photos Help Your Print Marketing.
High-resolution photographs for print marketing can have many benefits, such as:
- Attract customers.
If your marketing materials are appealing, potential customers will be drawn to them. A great product photo on the front cover of your printed marketing material can pique the curiosity of passersby or receivers. Potential customers may be put off by blurry or unclear photos on your marketing materials.
- Enhance your brand’s visual appearance.
Your print marketing materials will make your business look good. This will make your business stand out as a high-quality company. Customers will see your brand as reliable, trustworthy, and credible.
- Reduce confusion.
Potential customers might not be able to discern what they are seeing if the image you select for your print marketing materials looks blurry, unclear, or distorted. Potential customers might be curious to see the product but might not understand what is happening in your blurry photograph.
- Stand out from The Crowd
What marketing materials would you most like to select if faced with several options? The best-looking one will get your attention. It is crucial to have a professional layout and good photography to present your business to clients and stand out.
Minuteman Press Somerset West has the experience to help you choose the right images for your company to make a print marketing campaign a success. Contact us today for further information.