The global print industry: The way forward
The global printing industry, like other industries across the spectrum, have been adversely affected by the COVID-19 pandemic. However, instead of slowing down, the industry has decided to move forward with innovations and adaptation. Minuteman Press Somerset West tells you more.
The way forward for the print industry
Adapting
The print industry is making radical changes in the way it functions. Many consumers have switched to online channels and the print industry is adapting to this change. A big example of this adaptation is Ikea and their move to cease publishing of their catalogue after 2021. Several paper companies are also looking to repurpose their paper machines to restart and re-establish business.
Innovation
Innovation in the printing industry includes new trends, materials, and technology, giving clients every avenue for customisation in their strategies. Print and packaging companies Like Minuteman Press are providing their clients with online platforms to order and customise too.
Integration
The future for the print industry involves integration with digital strategies. This seamless connection between the two mediums can result in higher ROIs and greater consumer satisfaction.
Going green
One of the major concerns of the print industry is the high consumption of paper and the excessive use of ink cartridges, both adding a strain to the environment. However, the future looks bright with the use of sustainable printing methods and recyclable materials. So, be a part of this change and growth in 2021 and beyond. Minuteman Press Somerset West, the leading print, design, and marketing company in South Africa, is here to help you with all your marketing needs. Contact us for a quote today.