Printing is still vital for businesses in 2020
Printing is still a current and effective medium in today’s times, even though we live in a digital era where information is easily available at our fingertips. According to research, we retain information when reading on print more successfully than when we read it online. This is due to the print being tangible that allows the cognitive process to be easier. Print media offers an experience of the physical source that allows customers to connect with the content, rather than just reading about it.
Print marketing allows people to disconnect from technology and enjoy some time away from my phone, laptop, and other devices. It is refreshing in a digital-obsessed world and gives your customers the chance to unplug and really digest your marketing
Successfully promote your online presence by using print marketing
Many industries, from legal and finance to education and healthcare, are still using printed media for their products and marketing. With the effects of the COVID-19 pandemic, these industries are printing more signs to educate their customers and employees on COVID-19 prevention, awareness, and social distancing guidelines. Stores have had to enforce social distancing with floor markers for customers, and the restaurant industry has had to adapt to using disposable menus to avoid contamination between customers. While many estate agents have introduced virtual tours of their listings to promote social distancing during this time.
Successful businesses ensure that they combine their digital footprint with a strategic print marketing campaign to attract and retain their customers.
Minuteman Press Somerset West has all the printing products and services available that will leave an impact on your customers. Contact Minuteman Press Somerset West today for a quote.