Print trends to watch out for
More and more businesses are using print trends in their marketing to increase brand awareness. Because print marketing relies on tangible items that can be seen and touched, they have an immediate effect on customers, increasing the chance that they’ll remember your brand. Digital marketing is far more fleeting and less personalized. Print remains king, and below are a few essential print items you should have in your arsenal.
Popular 2021 print trends
Due to Covid-19, printing companies had to adjust to a virtual world. These are some trends that continue to grow in the printing world in line with these adjustments. Some noteworthy, popular trends include:
1. Customised direct mail campaigns
Emailing marketing campaigns are great but emails often get lost in the clutter or quickly glanced at. Direct mail campaigns are a popular, less expensive way of marketing as each campaign can be focused according to custom designs that stand out from the crowd. relatively inexpensive and feature custom designs that keep your company in the public eye.
2. One-stop shop commercial printers
Commercial printers are now more diversified when it comes to printing. They have started to include a wide range of printing services that they provide to customers, including signage s, corporate branding, billboards, vehicle branding, etc. This will continue to be a popular trend as the marketing world grows globally.
3. Get mileage with mailing lists
Mailing lists are now being used on a broader scale to increase company exposure worldwide. Popular mailing lists include customized coupons to special events, gyms, restaurants, and stores.
4. Print-ready artwork expedites printing services
The resolution of the source image used in the artwork is greater than ever before. Designers no longer have to work endless hours to ensure artwork and graphics are clear with the use of advanced design programs such as Adobe InDesign or smartphone technology. Keeping up with the latest programs ensures that costs remain low while customer happiness remains high.
5. Printing companies recycling waste
With global warming on the rise, the world is concerned with the preservation of our precious natural resources more than ever. Many printing companies are meeting the demand for sustainability by introducing eco-friendly printing options and making use of recycling centres for their waste material.
Minuteman Press Somerset West leads and others follow in the latest print trends. Don’t be left behind, reach out by contacting us today. Quality is guaranteed on all our services and products!