How your industry could use printing services to fight Covid-19 in 2021
COVID-19 has set completely different rules on how we conduct business. Social interactions are now frowned upon, which has made networking and marketing in general much harder. More disruptively, some industries have been made obsolete. The printing industry has, surprisingly for the same reasons, found even more relevance.
How different industries are using print services during COVID-19
Healthcare
Hospitals and medical facilities are using print for critical communications for health and safety. They are using door and window posters providing important info, social distancing safety guidelines, “wash your hands” reminders, and employee best practices.
Retail
Supermarkets and restaurants are using print for curbside pickup and drive-thru directional signs, labels and packaging, posters, graphics, and onsite signage, restaurant menus, posters, and window/wall graphics, and social distancing safety guidelines.
Defense
First responders and the military are using print for community safety posters, critical instructions and field guidelines, security clearance badges, training manuals, and uniforms.
Government services
Government groups are using print for critical communications for government programs, election postcards, ballots, and mailings, labels and government-issued items, posters and postcards providing public health and safety information and guidelines, and for special-event and registration announcements.
Pharmaceuticals
Pharmacies are using print for medical labels and packaging information, and instructions for the use of prescription medication.
The real estate industry
Here they are using print for brochures for real estate listings, contracts and closing documents, lawn signs and yard signs, and for “Virtual Tour” booklets and catalogues.
Legal services
This industry is using print for court documents and legal notices, directional signs for buildings, safety posters and signs, and for time-sensitive communications.
Education
Teachers are using print for workbooks and curriculum guides, student manuals and educational supplies, teacher lesson plans, report cards and test forms, and school calendars and schedules.
Postal services
Mailing service providers are using print for direct mail printing – postcards, brochures, and special notices, printed boxes and envelopes, packaging tape and supplies, and for shipping and packaging labels.
Media
Print, TV, and radio sectors are using print for community newsletters and notices, local news publications, media walls and backdrops for TV, radio, and video conferencing, and for branded items for broadcasts.
Financial services
Banking, insurance, and financial institutions are using print for brochures for loans and financial products, credit/debit card notices, terms and conditions, insurance claims and documents, and for window graphics and onsite signage for customers.
Construction
Here they are using print for construction site signage, public safety posters and signs, special notices, and letters to residents, and worker safety posters, signs, and guidelines.
Minuteman Press
Minuteman Press launched an initiative called “Bounce Back SA” to get South African businesses to band together and offer mutual support in their efforts to recover from this pandemic’s economic impacts. The owner of a Nashville Minuteman Press franchise, John Taylor, came up with a way to promote solidarity support among his neighbouring businesses. He decided to print COVID-19 awareness posters for free distribution. He then went one step further and created an online platform on which firms could create free listings.
Located in Somerset West, Minuteman Press is open for business. Our services include brand identity, copies, digital printing, embossing, finishes, foil stamping, folding, graphic design, infographics, laser engraving, lead generation, list acquisition, logo design, personalised URLs, photo enlarging, QR codes, scanning, strategic consulting, variable data, vehicle wrap, and website design.
The Minuteman Press printing company would like to explore how we can help you manage the Covid-19 risk in your business and industry. Contact us today to discuss your needs.