What's Happening in Somerset West, Western Cape…

The real estate industry, like many others, has a tough road ahead after the economic contraction caused by Covid 19. Most concerning for the industry is how real estate agents can continue to show properties to clients without exposing them to the virus. 

While safety remains top of mind for players in the sector, they have to devise ways to boost buyer enthusiasm, which isn’t easy as open houses and other trusted traditional ways of marketing properties aren’t Covid-safe.

Real estate agents urged to adjust their Print marketing strategies to cope with COVID-19

Without proper marketing, first-time homebuyers may not be aware of the opportunity presented to them right now. With most people staying at home due to the COVID-19 pandemic how are you going to conduct your business? Online? All you need is a little creativity and consistency in using Print media to reach your audience. 

Print your real estate Flyers to advertise available properties. Leaflets and Brochures are perfect as leave-behinds as you do not have to physically hand them to someone or interact with an individual personally. Using lawn and yard Signs is one of the best ways to reach out to potential buyers. As they search their dream neighborhood, a for sale sign or coming soon sign can grab their attention quickly. Virtual tour Booklets and catalogs are also a great way to show clients potential homes while still adhering to social distancing protocols.

Local estate agencies are quickly adapting and finding new ways to still provide a service to their clients without placing anyone at unnecessary risk of infection. Including smaller, private viewings by appointment only while enforcing the prevention methods of social distancing, touching, etc.

With Covid 19 an ever-present threat, at least until a vaccine is found, the real estate industry’s road to recovery will be littered with obstacles. Minuteman Press, a partner for the industry for the longest time stands ready to help. We have a line of Covid 19 safety products that real estate agents can use to educate clients on the virus’s risks and to enforce social distancing at their events.  
Contact the local Minuteman Press shop in Somerset West here to find out more about the printing services we offer.