How powerful print truly is
Whoever said print is dead has not understood it’s true power and potential. Businesses across the spectrum are beginning to return to the print medium to leverage its benefits to make a mark and stand out. Minuteman Press Somerset West outlines the following statistics every marketing and business person should know.
According to reports, the global ad spend for print is expected to touch 2207.6 million people this year
- Marketers will spend $44,173 million on print marketing globally in 2021
- 39% of consumers try a product or service due to direct mail marketing making it a great tool to woo potential buyers
- 23% of consumers also visited the store that send them direct mail thereby, compelling action and engagement
- A whopping 56% of consumers trust print marketing more than any other type
- 44% of consumers say they visit a website after viewing a direct mail about the business
- In the non-profit sector, it is reported that 78% of donations are made due to direct mail marketing
- 79% of household read direct mails
- When print and digital ads are integrated, the effectiveness of the campaign increases by 400%
- 82% of consumers find print ads to be trustworthy while making a buying decision
- 92% of consumers in the age group of 18 to 23 years say they find it easier to read print ads than digital ones
- 77% of consumers say they have greater recall of products and services if they view them in print
- Psychologically, it takes 21% less cognitive skill to view and understand print ads than digital ones
With statistics so encouraging, we are sure you are looking to create the perfect print marketing strategy for your business. Minuteman Press Somerset West can help. Contact us today!