The digital era has well and truly arrived to change the way we market our companies, but the advent of electronic devices doesn’t mean that branded Pens are irrelevant to your marketing strategy. While we can now read, learn, play and express ourselves digitally, there are some practical and nostalgic uses for Pens, and, when branded, they can still be a useful part of your marketing strategy.
Why branded Pens are still relevant to your marketing effort
Here are the top reasons for adding branded Pens to your marketing toolkit:
1. Excellent price point
Pens are arguably the cheapest way in which you can market your business. You can order them in bulk, with your logo on them and printed in any colour. When it comes to a marketing tool that won’t cost you an arm and a leg, branded Pens come out on top.
2. Practical and useful
Everyone needs a pen. Whether they are sitting at their desk, in a queue to get their driver’s license renewed or in the bank, a pen is something that everyone uses all the time. Instead of giving clients and staff something that will be thrown into the dark corners of a drawer, invest in something they actually need and use.
3. Critical information
You don’t have to stick to a logo and your company’s slogan when you are branding your promotional Pens. You can include your company’s telephone number, your website or the URL to your most popular social media profile.
4. Shareability
Pens, much like lighters, are things that get passed around and shared. There has never been a better type of word-of-mouth marketing for your business.
5. Long-lasting
How long do you remember something that you heard on the radio or read on a flyer? Chances are good that the information exited your mind as quickly as you read it. A pen, however, is something that people will see again and again.
The Simple Business Builder from Minuteman Press includes branded Pens and a variety of other useful marketing products and services. For more information on this marketing package, contact your trusted printing company in Somerset West today.
Get a Free Quote for Pens Get a Free Quote for Print