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It is easier to design marketing Print materials when you work for a big company, as they always have brand guidelines that state what the image quality should be. When you have a smaller business, ensure the images represent your brand and they are effective across all your marketing channels. At Minuteman Press Paarl, we use the highest-quality images for our Banners, Brochures, and other Print materials. What image sizes are acceptable? 

Three hundred pixels per inch are the minimum requirements for high-resolution photos. Images with more pixels will appear crisper and clearer in Print. It is crucial to verify the quality of the photos you plan to use. Open the image and open the editor to inspect the file properties. You should be okay if your image's dots-per-inch (DPI) is greater than 300.

Think About Your Print Material Image Intent

Image quality is a key factor in your image, credibility, and trustworthiness. Before you choose images for your advertising campaigns. There are several things to consider, such as:

• Your Audience.

Who is your potential clientele? A great photo will make your potential clients feel connected and more relatable. You should consider: Bright colours can be great for children. But if you have professionals in I.T. and want to appeal to them, a photograph of someone working in a professional environment or on a computer might be a good idea.

• The Problem You Want to Solve.

What is your product for? How can you show it in one picture? Demonstrate to them the advantages they will get from doing business together. It is wise to use photos of your products and services to show your solutions.

• Play on People's Emotions.

Research shows that people remember more advertising that invokes strong emotions. Emotions are part of our human nature. Your advertising should reflect that. More connections with your target audience mean more loyal clients.

• Pictures That Speak For Themselves.

You will save time and effort by creating images that communicate your message clearly and are compelling. This is what inspired "show don’t tell." You might consider using a picture that doesn’t require any explanation for your marketing campaign.

Do you live in Wellington, Franschhoek or Klapmuts? Minuteman Press Paarl serves your areas as well. Contact us today to discuss the images for your Print materials.