The continued impact of COVID-19 together with social distancing measures has left the real estate industry thinking about new ways of doing business. Besides the expected focus on hygiene and minimising physical contact during the COVID-19 pandemic, there is also emerging a strong drive towards greater use of digital and online communication tools to conduct everything from meetings, virtual tours of properties, and even the signing of legal documents, but printing is also a powerful marketing tool during this time.
How using printing can benefit estate agents during this time
With a little creativity and consistency using Print media is a great way to reach your audience.
Print your real estate Flyers to advertise available properties. Leaflets and Brochures are perfect as leave-behinds and using lawn and yard Signs are one of the best ways to reach out to potential buyers. As they search their dream neighbourhood, a for sale sign or coming soon sign can grab their attention quickly. Virtual tour Booklets and Catalogues are also a great way to show clients potential homes while still adhering to social distancing protocols.
Estate agents are going out of their way to ensure the safety of their clients during viewings and have put in place a number of safety requirements to adhere to during the physical viewing. This includes limiting the number of people shown about a property to two, compulsory wearing of face masks, use of hand sanitizer before entering the premises, proper ventilation, recordkeeping of all visitors, no touching of surfaces, and prior consent from the occupant before the viewing.
For more information on how you can use printing to market your business, get in touch with Minuteman Press Paarl today!
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