Gone are the days when you could sell
your product or service using cheap marketing gimmicks. These days, customers
are a lot more discerning and fastidious. As a business owner or marketer, you
have a lot of convincing to do before a potential customer believes in and
support your brand, product or service. That is why the importance of using
appropriate marketing materials can never be overemphasised. Here are some
critical materials, and when to use them:
- When Prospecting
This is when you start to build your brand.
Some of the marketing materials you will need include Rack Cards, Flyers and
Postcards. Did you know that 80% of marketers say that point of sale marketing
is the most influential marketing channel on driving purchasing decisions?
Another interesting statistic is that 71% of customers do not pay attention to
online ads. Order your Flyers, Postcards and Rack Cards from Minuteman Press in
Montague Gardens.
- During The First Meeting
Business
cards and
Brochures will be the marketing materials of choice at this stage of the sales
funnel. Did you know that 72% of business card recipients judge a company by
the quality of their business card?
- For A Face-To-Face Follow-Up Meeting
After your initial meeting, you may
have to schedule a follow-up meeting. Make sure your customer understands both your
business and your pitch by taking
Rack Cards and BIC sticky note pads with you.
- As You Drive Around Town
Magnetic vehicle Signs and yard Signs
are a great way to promote your brand to the people in your area.
- Stay Fresh In Your Customers’ Minds
BIC Click Stic Pens, Brochures and Flyers can be used to make sure your brand stays fresh in your customers' minds. Did you know that 62% of customers who respond to direct mail (such as Brochures) made a purchase within three months? Another interesting statistic is that 63% of consumers read leaflets and Flyers that are addressed and delivered to their homes at least once a week. Make sure your message is one that they are reading.
Gaining customers is what keeps your
business going and growing. In order to achieve this you need the right marketing
materials. Order your marketing materials from a leading printing
company in Montague Gardens. Contact Minuteman Press today.
Get a Free Quote for Pens Get a Free Quote for Print Get a Free Quote for Rack Cards Get a Free Quote for Signs Get a Free Quote for Brochures Get a Free Quote for Flyers Get a Free Quote for Postcards