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Custom Apparel is so much more than just branded T-Shirts and sweatshirts, and creating your own clothing line for your business can have many benefits. Branded Apparel is a fantastic way to promote your business. Uniforms and workwear are one type of branded Apparel that contributes significantly to successful brand identity, but branded Apparel can also be sold as merchandise or handed out as promotional material.

Examples of Branded Clothing

• T-Shirts for Corporate Events and Trade Shows
• Custom Sports Team Jerseys and Activewear
• Golf Shirts, Polo Shirts, Sweatshirts, Hats, Company Uniforms, Sunglasses
• Sports Caps, Hats, Headbands and Wristbands
• Bags and Blankets
• Gloves and Scarves
• Robes/Towels including Golf Towels
• Aprons, Scrubs, etc.

The Elements of Your Branding Strategy

When your branded Apparel is strategically designed to be attractive, your target audience is better able to use it regularly. Of course, this means that every customer or buyer who wears this Apparel will effectively act as a walking billboard for your brand. Here are some elements that will help you to create the ideal, aesthetically pleasing appearance for your merchandise:

Symbols or Designs

Most companies might decide to use their standard company logo for their Apparel, but remember that you can also play with other designs. Creating new graphic designs that incorporate your brand’s name and look and feel might be a good way to create a trendy design that your consumers might want to wear. The symbols or designs you choose should always compliment your brand’s image and your consumers’ style, bringing them together in unity. For example, if your products are aimed mostly at women you might choose a trendy feminine design, whereas if your products are aimed mostly at toddlers you might want to choose a whimsical design.  

Colour Palette

As you decide on the look and feel of your branded Apparel, keep trending colours and your brand colours in mind. You might want to choose one or two colours that reflect your business’ sense of style, or keep it fashionably minimal and stick to black and white.

Layout

If the layout of your design is too complicated, it could be difficult to scale and place on different types of Apparel. A simple, clean layout is more versatile and can be used over a wider range of products. Consider playing around with Logo Design variations or smaller, trendy design templates instead of large intricate designs that could be hard to adapt for various items. Your design must also remain legible at any size, if your layout and typography are too complicated it may become difficult to read when scaled at different sizes.

If you are looking for more information on branded Apparel, screenprinting and embroidery, contact Minuteman Press Montague Gardens today, and our expert team will guide you through the various options.