What's Happening in Maitland, Western Cape…

Even though studies show that printing is still relevant, with evidence that people read and recall better when they read in Print than on digital screens, the Covid pandemic has highlighted the essential nature of the printed document. 

The pandemic has reminded us that printed materials remain some of the most effective tools for spreading awareness on health and other public safety issues. We have all seen the social distancing decals and graphics in supermarkets, pharmacies, and many public spaces. Despite some premature declarations on its demise and the claimed annihilation by digital media, print marketing is still essential in 2021.

Print marketing allows people to disconnect from technology and enjoy some time away from my phone, laptop, and other devices. It is refreshing in a digital-obsessed world and gives your customers the chance to unplug and really digest your marketing.

Using print marketing to promote your digital assets

Printed products are still used every day in nearly all industries, from legal and finance to education and healthcare. As we have seen with the COVID-19 outbreak, in the form of COVID-19 prevention and awareness Posters and social distancing signage. Real estate agents have been using “virtual tour” Booklets to implement social distancing rules.

Unlike ditching your printed marketing materials altogether, combining a solid online presence with a strategic print marketing campaign will produce more positive results for your business. A smart idea is to add QR Codes to your Business Cards and other printed marketing materials to connect your prospects to your website, social media accounts, and other online properties your business operates.
Contact Minuteman Press in Maitland for guidance on how to combine your print and digital marketing strategies and for inquiries on your Stationery and printed materials needs.