The Covid-19 pandemic forced us to make some very drastic changes to the way we work and play. For marketing, which is heavily dependent on physical and social connection, the pandemic has been especially disruptive.
The pandemic has been so disruptive that we have had to devise new, safer ways to promote products and services. Thankfully, QR Codes were already there. All we needed to do was explore their limitless potential a bit deeper than we had done before.
Many people are currently in self-isolation and not getting as much as they used to. The limited number of people on the streets has had a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there aren’t enough people to distribute brochures to. And due to social distancing, many people are concerned about taking printed marketing materials from strangers. QR codes can fix this.
Why QR codes are the perfect social distancing tool
Thanks to Covid-19, QR codes have without doubt received a new lease of life. Here are a few ways you can use this hands-free marketing approach in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
At Minuteman Press in Maitland, we help businesses create QR codes and find ways to integrate them into your marketing strategies. We have seen QR codes’ massive potential for combining printed materials and online properties into a cohesive marketing machine.
Contact us today to fully exploit the abundant opportunities that QR codes offer.
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