What's Happening in Cape Town, Western Cape…

When it comes to marketing, both online or offline, your campaigns can become extremely expensive – especially if you aren’t seeing an adequate return on investment. When launching a new website, the website development and marketing can end up costing you thousands of Rands without even generating a good response from website visitors.

Making use of postcard marketing for your website may be the ideal option. With a small budget and a few good ideas you can successfully market your entire business with the use of some fantastic Postcards. Postcard marketing is becoming increasingly popular due to it being inexpensive yet also effective.

Ways to promote your business

There are many ways to promote your website with postcards - here are a few of the many options available to you:

• Make use of images and graphics from the website. By making use of some of the graphics and images from your website and putting them onto your postcards, you will not only be prickling the interest of the community but you will also be using a consistent theme throughout your business’ marketing platforms.


• Use your company’s title and slogan in bold. When you Print your company’s slogan or title in bold letters, you will be creating eye catching colour postcards that will interest the public as well as get your message across. You could also list some of your products or services in bold on your postcards.


• Entice people to go to your URL. If you write out your full webpage in bold letters you will be attracting customers as well as traffic to your website. You can even add a catchy slogan and phrases that entice clients to find out more about your deals and specials on your website.


• Use a promo code at the back of your postcard with your company’s website address. On the back of the postcard, you could include a unique promo code which will enable customers who received the postcard to receive discounts on certain products. Make sure to also include the website address in bold letters.

Contact Minuteman Press Cape Town for postcard design and printing