What's Happening in Cape Town, Western Cape…

The growth of any business is determined by the number of new customers you gain as a business. This means you, as a business owner should put in place winning marketing strategies to achieve your goals. 

Your marketing strategy undoubtedly includes key messages that you want people to read at different points of their sales journey. If you are spending all your efforts online, then you could be missing out on big business. Here are eight statistics that will help your business gain new customers through printed marketing materials:

1. 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions.
2. 71% of consumers do not pay attention to online ads and 69% find them annoying.
3. Direct Mail has a response rate of 5.1% while email response is only 0.6%.
4. Postcards do even better with a response rate of 5.7%. making it one of the most cost-effective pieces of advertising for business.
5. 85% of consumers live or work within an 8 km radius of your business. Yard Signs are a great way to promote your brand to the friends and neighbours of your customers.
6. 62% of consumers who respond to Direct Mail such as Brochures made a purchase within three months.
7. 63% of consumers read leaflets and Flyers that have been addressed and delivered to their homes at least once per week.
8. 85% of consumers had done business with the advertiser after receiving a promotional product.

Minuteman Press’ Simple Business Builder is a line of custom printed products designed to make your marketing decisions easier and more affordable. The Simple Business Builder includes the following:

• 500 Business Cards
• 1 000 A5 Flyers
• 100 Presentation Folders
• 10 A5 duplicate carbonless Books
• 500 Pens
• 2 vehicle magnets
• 1 indoor display pull-up banner
• 1 A1 poster
• 500 A4 Brochures

Thinking of taking your business to that elusive next level? Contact Minuteman Press. We are a leading printing company in Cape Town, where you can have all your marketing materials designed, printed and packaged under one roof.