Catalogues are great for drawing in customers, increasing sales and knowledge about products and services. Below are some simple tips in catalogue design and printing in Cape Town to get you started.
Compiling your catalogue
A good quality digital camera and some word processing and picture editing software are needed. Follow the below steps to compile the catalogue:
- What demographic - Which consumers do you want to target? This may take some research but it is a necessary step because it will determine the look and feel and types of products and services included in the catalogue printing. Create a general outline of what the catalogue should look like and what needs to be included.
- What products and services – Make a database of these items, including the brand, product name, code, colours, sizes and prices. This will be the basis for the catalogue copywriting and it can also be used in reporting on the catalogue’s success rates in terms of sales.
- Take pictures – Lay out the products and take pictures. Use a plain black or white background that is easy to crop out later and make sure that the pictures are the best quality possible. Do any necessary retouching using an editing suite such as Photoshop and then create an index of what images will be used where. The images sell the products so they need to be compelling and inviting.
- Write a blurb for each item – This is copywriting to increase sales, so it should be short, simple and informative. Stick to product features.
- Add in the extras – Use the catalogue to talk about customer loyalty programmes, gift cards and shipping information. Always remember to include contact numbers and company information in the catalogue and the logo should appear on every page.
- Start designing – This will determine the number of pages, which will impact printing costs and any gaps can be identified. The catalogue designshould be in digital format and you should adjust the layout as needs be. Keep the number of different types of fonts to a minimum – too many changes in fonts can be distracting and looks unprofessional and inconsistent.
- Contact the printer – Take the digital files to the printing company and go over paper types, binding and printing options.
- Approve the sample – Be sure to have a number of people go over the proof to make sure that there are no typo’s or mistakes. Sign off on the sample and wait for the finished article to be delivered.
Always use a reputable and reliable printing firm for your catalogue to ensure that the catalogue design and printing in Cape Town is handled in the most professional manner.
Contact Minuteman Press Cape Town for all your catalogue design and printing needs.
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