What's Happening in Cape Town, Western Cape…

Designing and printing a gorgeous flyer and handing it out to people who have no
interest whatsoever in what you are promoting is akin to lighting a candle and
hiding it under a bushel... Well, sort of. It serves no purpose.

While the overall design of your Flyers is extremely important; where you choose to distribute them
plays just as big of a role in determining whether or not they end up being a
marketing success! So, where are the best places to hand out Flyers to allow
for maximum effect? Minuteman Press Cape Town investigates.

• Identify Your Target Market

Before distributing any Flyers, it is essential that you look into
your target market, especially in terms of where it is that they spend most of
their time. Where do they work? Where do they socialise? Where do they unwind?
The answers to these questions will provide you with a great starting point.

• Come Up with New Distribution Methods

Who says that you have to follow traditional methods for flyer
distribution? You do not need brand
representatives at every traffic light. Why not get creative instead? Adding
Flyers to packaged orders or visiting relevant trade shows and exhibitions and
handing them out there can have just as big of an impact – if not even greater!
Plus, it will probably save you money.

• Get the Most Suitable Reps

If you do decide to go the brand representative route, be sure to
hire the right kind of reps. Research has shown that your target market is
likely to respond more favourably to your Flyers if they receive them from
someone who is from the same demographic as they are. For example, if your
target market is young women in their twenties, then hiring female brand
representatives in their twenties is a great idea. Fitting your reps with
branded uniforms is also always wise.

Here at Minuteman Press in Cape Town, we are a printing company that
specialises in uniform design and Flyers – all at incredible discount rates.
Have you seen our new Simple Business Builder yet? This marketing package makes
it possible for you to have 1 000 A5
Flyers printed for just R997. The Flyers are 148 mm x 210 mm, printed on
128 gsm coated paper, single-sided and with a full-colour front. Make them
double-sided for just R800 extra!

If you want high-quality Flyers and the appropriate branded Barron uniforms to accompany them, simply contact us at
Minuteman Press in Cape Town now to learn more or to place your order.