Look around everywhere you go and you are sure to find posters plastered anywhere they are allowed. Why? Well, because posters are an effective advertising medium. So, to improve your brand’s visibility in the market, your business in Brits has got to add posters to your marketing toolset. To help you do that, here are the five top trends in poster design to help you design posters that pop and that will bring you the biggest return on your investment.
Bold Colours, Daring Fonts, and Full Bleeds Are in Vogue
Most entrepreneurs will be overly concerned with choosing design elements that complement one another. Nowadays, however, the emphasis is on creating as much contrast as possible. Think bold colours, daring fonts and full bleeds.
Add Texture and Dimension With Gradients
Unless the aim is to follow the minimalism trend, colour transitions (also known as gradients) can add some dimension and texture to your poster design.
Electric Hues and Geometric Patterns Are Making a Comeback
Not sure which colour scheme to go with? Colour palettes from the 1980s and 1990s have recently made a comeback – which is great considering how eye-catching they are! Electric hues and geometric patterns are also extremely popular right now.
Don’t Underestimate the Value Of Custom Graphics
It can be so tempting for business owners to turn to stock imagery when designing their posters. While it is definitely the cheaper option, it does little to embody the essence of your business and the message that you’re trying to get across. If your budget allows for it, custom graphics designed by a professional graphic design company can truly make the world of difference when it comes to creating a poster that people can’t help but admire.
Don’t Be a Prisoner to the A4 Poster Size
Why stick to the traditional A4 poster size when you can opt for any other size instead? Choose a printing company that can provide you with large format printing to suit your chosen dimensions.
With our recently released and unique Simple Business Builder marketing catalogue you can now get your hands on 500 gorgeous posters for just R1 997! For more information on what this marketing package includes, and to place your order, please get in touch with Minuteman Press, a leading printing company in Brits.
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