One thing is clear during this pandemic: evolution is key. Minuteman Press has recognised the need to adjust marketing strategies during the COVID-19 pandemic and in response has included QR Codes to their list of services.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
Minuteman Press Brits encourages QR codes for social distancing purposes
QR codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
At Minuteman Press, we help you create the QR codes and find ways to integrate them into your marketing strategy so that you can connect your printed material to your online brand.
Contact Minuteman Press Brits today to see how we can help you add QR Codes to your printed materials.
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