What's Happening in Brits, North-West…

For the industries who were fortunate enough to return to business during the COVID-19 pandemic, one timeless service has remained crucial in both promoting and implementing the World Health Organisation’s recommendations for general health and safety. Business printing is a strategy that ensures that your customers care for their own health, as well as everyone else’s while they enjoy your products and services. Minuteman Press Brits recommends these five business printing services during the pandemic:

1. Floor decals and Floor Graphics to clearly demarcate social distancing

Floor decals and Floor Graphics are quickly becoming some of the most effective business printing pieces in the retail industry. These graphics are an unexpected way to draw attention towards the store rules as cautious shoppers draw their eyes to the floor. In the same way that this has been effective year-round in public spaces, it is often one area that cannot be ignored. Try using bright, branded colours.

2. A-frame sandwich boards for easy outdoor messaging

Whether you are offering curbside pickup, or for any messaging that needs to be communicated to your customers before entering your store, sandwich boards are a popular form of business signage that helps relay important information ahead of time.

3. Informational Posters and Banners

For those looking to display COVID-19 information creatively while keeping your branding front-and-centre, Posters and Banners are an ideal choice. From new business protocols to hand-washing signage and symptom lists, large format printing, Posters, and Banners can tell the story that you simply do not have time to communicate to customers individually.

4. Attractive window decals

Colourful, eye-popping stickers and custom window decals are another unique Print piece your business can take advantage of during COVID-19. As direct marketing opportunities decrease, window decals serve as an effective branding tool where strategically used. Large or small, window decals are sure to make an impact on passers-by, even at a distance.

5. Effective Direct Mail pieces

As everyone stays home during the quarantine, now is an excellent time to reach a more captive audience through Direct Mail. Whether you are launching a traditional Direct Mail campaign on its own, or supercharging it by combining it with digital marketing, Direct Mail can be a valuable business printing piece during COVID-19. Stats from Canada Post show that Direct Mail has a 20% higher motivation response than digital media, making it far more persuasive.

Different industries are using Print to return to business during COVID-19

From the moment we were permitted to re-emerge from our homes, we have been reminded at every turn by carefully designed Signs to mind the distance, wear our masks and sanitize. Different industries in South Africa depend on business printing to keep employees, clients, and guests safe. In the healthcare industry, hospitals and medical facilities are using Print media to communicate precautions and information related to health and safety. These essential care facilities use infographic Posters such as social distancing safety guidelines, “wash your hands” and “sanitize” reminders, as well as employee best practices.

The use of business printing is a marketing strategy that has been used by all industries for their day-to-day business practices outside of the circumstances of the COVID-19 pandemic. The construction industry, for example, uses Print for construction site signage, public safety Posters and Signs, special notices, and letters to residents, and worker safety Posters, Signs, and guidelines. In the legal sector, they are using Print for court documents and legal notices, directional Signs for buildings, safety Posters and Signs, and for time-sensitive communications. The government uses Print for critical communications related to government programs, election Postcards, ballots, and mailings, labels and other government-issued items.

Minuteman Press Brits can meet all of your printing needs. Our services include brand identity, Copies, digital printing, embossing, finishes, foil stamping, folding, graphic design, Infographics, laser engraving, lead generation, list acquisition, Logo Design, personalised URLs, photo enlarging, QR Codes, scanning, strategic consulting, Variable Data, vehicle wrap, and Website Design.
For more information, contact Minuteman Press Brits today.