With the exception of China, the world hadn’t quite warmed up to Quick Response (QR) codes, which has big benefits for marketing and business in general. Now with Covid-19 making traditional ways of promoting products unsafe, businesses have been forced to give QR Codes a serious look, and they’re discovering a ton of benefits. In this article, we will explore QR codes’ benefits for social distancing.
There is no overstating the overwhelming effects of the COVID-19 pandemic on our lives. Many people are currently in self-isolation and not getting as much as they used to. The lack of people on the streets will have a negative impact on Print ads. Take Brochures, for example, as there are fewer people out, there are fewer people to distribute brochures to and due to social distancing, they might be concerned about taking a brochure from a stranger.
QR codes are good for socially distanced direct marketing
QR codes have undeniably gotten a new lease of life recently. Here are a few ways this hands-free marketing approach can be used in your business.
- Use QR codes to offer a direct incentive or promotion.
- Scanning a QR code can direct customers to a website of your choice.
- QR codes on your Business Cards allow your consumers to engage with your business within seconds.
- Instant analytics, it provides an opportunity for business owners to keep an eye on their audience when they scan the barcode.
- It’s a great way to get users to leave reviews. A huge 97% of customers read online reviews before they buy.
Minuteman Press has taken the lead in introducing businesses to the benefits of QR codes for marketing, especially as a way of beating the restrictions caused by the Covid pandemic. Contact Minuteman Press Secunda for guidance on integrating QR codes into your print marketing strategy.
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