What's Happening in Secunda, Mpumalanga…

Epidemiology experts say it takes vaccination of 60 percent of the population to achieve herd immunity against a viral pandemic. With only one million doses received so far, it will be a while before we can declare Covid-19 to be under control. 

The real estate sector especially is looking forward to that day. Before then, though, the sector will have to stick with what has worked so far to promote sales and survive this pandemic. Print marketing is what has worked, but only so with some adjustments.

Tips for adjusting your print marketing strategy during COVID-19

Without proper marketing, first-time homebuyers may not be aware of the opportunity presented to them right now, which is lower-than-usual property prices. With most people staying at home due to the COVID-19 pandemic, how are you conducting your business? Online? All you need is a little creativity and consistency in using print media to reach your audience. 

Leaflets and Brochures are perfect as leave-behinds as you do not have to physically hand them to someone or interact with an individual personally. Using lawn and yard Signs is one of the best ways to reach out to potential buyers. As they search their dream neighbourhood, a for sale sign or coming soon sign can grab their attention quickly. Virtual tour Booklets and Catalogues are also a great way to show clients potential homes while still adhering to social distancing protocols.

Local estate agencies quickly adapted to Covid-19 and found new ways to still provide a service to their clients without placing anyone at unnecessary risk of infection. Among the ways real estate firms turned to are appointment-only viewings where it’s easy to enforce social distancing, hand washing, and where they can insist that people wear masks.
Visit or contact your local Minuteman Press printing shop in Secunda today to see what printed marketing materials you can use in your marketing.