What's Happening in Secunda, Mpumalanga…

Do you want to change your Print marketing materials? If you currently use only Brochures, you could try Rack Cards or use postcards to advertise your best-selling services and products. These print marketing materials are just the right size for a handbag or laptop bag. Before Minuteman Press Secunda prints the materials for you, we need to know what you want regarding composition. We share a few principles to consider.   

Composition is the Foundation

Composition is the foundation of your design, how you organise all of the elements. This structure can help your readers navigate and understand your message well. You can prevent your design from looking unfinished or flimsy by adding this necessary structure to it. 

Composition Principles To Follow

Composition may seem complicated, but it's not as hard as it seems. With these principles in mind, you can elevate your designs to the next level:

Proximity

What are the relative distances between elements in your content? This principle is about visual space, which shows the relationship between related objects. It is possible to visually separate items that do not relate to one another or to place items in such a way that it is obvious that they are connected. This makes it easier to comprehend your designs at first glance.

Whitespace

This is also known as the negative space and represents the space in your design that is left empty. It is up to the designer to ensure that sections are clearly defined and separated; this will make your work look cleaner and more comfortable. There is, however, a delicate balance, and too much white space can sometimes be detrimental to your design.

Alignment

It is crucial to maintain consistency when aligning objects. This applies to the alignment of words, paragraphs and images. A consistent alignment will help you create a cohesive feel for your work. Without alignment, your design might look rushed and unattractive.

Contrast

Contrast simply means one thing is different from the other. You can use two opposing elements to help you draw attention, grab the eye, or create emphasis in layout and composition. Consider a page where most of the background is white with small letters, with one simple red block containing big letters. The block will stand out.

You can create contrast by:

• Contrasting colours
• Multiple fonts
• Different-sized objects

Hierarchy

It is simple to establish a hierarchy. First, decide what elements the reader should first notice. Next, make them stand out. There are several ways to emphasise important information, such as bolding them, changing the font, using different font sizes, placement, etc.Once you have the first design of your print marketing materials ready, contact Minuteman Press Secunda. We look forward to hearing from you.