Despite the pandemic and its adverse effects on industries, the Print industry has been able to thrive and how! Minuteman Press Secunda outlines the following statistics that prove the power of print.
Print marketing statistics
- According to reports, the global ad spend for print is expected to touch 2207.6 million people this year
- Marketers will spend $44,173 million on print marketing globally in 2021
- An average visitor spends less than five minutes on a digital news site. On the other hand, a print reader spends more than 20 minutes on a publication.
- Prints ads are highly effective, especially with millennials. It was reported that 73% millennials pay attention to retail inserts and 51% to magazines.
- A whopping 56% of consumers trust print marketing more than any other type
- When print and digital ads are integrated, the effectiveness of the campaign increases by 400%
- 82% of consumers find print ads to be trustworthy while making a buying decision
- 92% of consumers in the age group of 18 to 23 years say they find it easier to read print ads than digital ones
- 77% of consumers say they have greater recall of products and services if they view them in print
- Psychologically, it takes 21% less cognitive skill to view and understand print ads than digital ones
For more information on how Minuteman Press Secunda can help you build a strong and robust print marketing strategy, contact us today!
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