How the printing industry is managing COVID-19

We are all still taking stock of the economic damage the Covid-19 pandemic has caused. We may not even know for years to come. Yet, we all know of a busines that didn’t open after the last and even the first lockdown. Entire industries are battling to stay relevant in the new world created by Covid-19.

As an industry, printing companies can be proud of the role we have played helping businesses manage the Covid-19 risk. Prioritising the health of staff and customers through in-store signage and other safety messaging reassures customers, ensuring business viability and continuity right through the pandemic.

How different industries are using Print during COVID

Medical facilities

Hospitals and medical facilities are using print for critical communications for health and safety. They are using door and window Posters providing important info, social distancing safety guidelines, “wash your hands” reminders and employee best practices.

The retail sector

Supermarkets and restaurants are using print for curbside pickup and drive-thru directional Signs, labels and Packaging, posters, graphics, and onsite signage, restaurant Menus, posters, and window/Wall Graphics, and social distancing safety guidelines.

The military

First responders and the military are using print for community safety posters, critical instructions and field guidelines, security clearance badges, training manuals, and uniforms.

The public institutions

Government groups are using print for critical communications for government programs, election Postcards, ballots, and mailings, labels and government-issued items, posters and postcards providing public health and safety information and guidelines, and for special event and registration announcements.

Pharmacies and medical labs

Pharmacies are using print for medical labels and packaging information, and instructions for the use of prescription medication.

Real estate firms

Here they are using print for Brochures for real estate listings, contracts and closing documents, lawn signs and yard signs, and for “Virtual Tour” Booklets and Catalogues.

Law firms

This industry is using print for court documents and legal notices, directional signs for buildings, safety posters and signs, and for time-sensitive communications.

The education services sector

Teachers are using print for workbooks and curriculum guides, student manuals and educational supplies, teacher lesson Plans, report cards and test Forms, and school Calendars and schedules.

The postal services industry

Mailing service providers are using print for Direct Mail printing – postcards, brochures, and special notices, printed Boxes and Envelopes, packaging Tape and supplies, and for shipping and Packaging Labels.

The media industry

Print, TV, and radio sectors are using print for community newsletters and notices, local news publications, media walls and backdrops for TV, radio, and video conferencing, and for branded items for broadcasts.

Banking and insurance industry

Banking, insurance, and financial institutions are using print for brochures for loans and financial products, credit/debit card notices, terms and conditions, insurance claims and documents, and for Window Graphics and onsite signage for customers.

The construction sector

Here they are using print for construction site signage, public safety posters and signs, special notices, and letters to residents, and worker safety posters, signs, and guidelines.

Minuteman Press is the leading printing company in Secunda

Minuteman Press launched an initiative called “Bounce Back SA” to get South African businesses to band together and offer mutual support in their efforts to recover from this pandemic’s economic impacts.
John Taylor, the owner of a Nashville Minuteman Press franchise, came up with a way to promote solidarity support among his neighbouring businesses. He decided to print COVID-19 awareness posters for free distribution. He then went one step further and created an online platform on which firms could create free listings.

Minuteman Press is the leading printing company in Secunda. We can rely on us for all your business printing and related, including foil stamping, graphic design, laser engraving, Logo Design, personalised URLs, QR Codes, scanning, vehicle wrapping, and Website Design.

What are your business print marketing needs during this COVID-19 pandemic? Contact us here for all your inquiries.

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