Gaining a new customer is becoming trickier as the customers themselves have become incredibly discerning and therefore more demanding. They do not just buy any platitudes; hence the need for you to prove your reputation and what sets you apart from your competitors. To support you in the process of gaining a new customer here are some guidelines and materials you will need:
Prospecting
This is when you start to build your brand and some of the marketing materials you will need include Rack Cards, Flyers and post. Did you know that 80% of marketers say that point of sale marketing is the most influential marketing channel on driving purchasing decisions? Another interesting statistic is that 71% of customers do not pay attention to online ads. Order your Flyers, Postcards and Rack Cards from Minuteman Press in Nelspruit.
First Meeting
Business Cards and Brochures will be the marketing materials of choice at this stage of the sales funnel. Did you know that 72% of business card recipients judge a company by the quality of their business card?
The Follow-Up Meeting
After your initial meeting, you may have to schedule a follow-up meeting. Make sure your customer understands your business and your pitch by taking Rack Cards and BIC sticky note pads with you.
Vehicle Magnets
Magnetic vehicle Signs and yard Signs are a great way to promote your brand to the people in your area.
TOMA (Top Of Mind Awareness)
BIC Click Stic Pens, Brochures and Flyers can be used to make sure your brand stays fresh in your customers’ minds. Did you know that 62% of customers who respond to Direct Mail such as Brochures made a purchase within three months? Another interesting statistic is that 63% of consumers read leaflets and Flyers that are addressed and delivered to their homes at least once a week. Make sure your message is one that they are reading.
If you are ready to order your marketing materials, do not hesitate to get in touch with Minuteman Press, a reputable printing company in Nelspruit.
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