What's Happening in Nelspruit, Mpumalanga…

Is it possible to effectively communicate your message to your audience? It is with the right printed marketing materials! 

The poster is just one example of how printing marketing has been so effective in helping people for centuries. Although poster advertising dates back to the early 19th Century, it is still a very effective form of marketing in our digital age.

It is therefore crucial that you carefully consider the layout of your intented poster before creating them. Here are five factors to be aware of when creating Posters for your next event, product or marketing campaign.

Typography.

What font are you considering using for your poster's design? This font can be thick and rigid, wavy, thin, or large and flexible, and it can come in different sizes and colours. You will also convey non-verbal messages to your target audience with the font you choose. So make sure to pick your font wisely.

Keep it to one or two, as too many fonts could overwhelm your reader and make your message seem a little too complicated. Be sure that you use your fonts strategically. Tip: Title fonts tend to be display typefaces such as sans serif, whereas text fonts should use serif fonts.

Colour.

Different colours can communicate different messages and can be visually appealing. If you have a poster that is bold in colour, it will attract more attention than one with simple black and white colours.

Some meanings of colours include:

• White: pure, innocent, clean.
• Black: elegant, mysterious, sophisticated.
• Blue: calming, honest, sad, reliable.
• Orange: hot, youthful, active.
• Green: natural, financial wealth, growth.
• Brown: rich, flavorful, organic.
• Purple: regal, futuristic, creative.
• Red: exciting, dangerous, aggressive, stimulating.
• Yellow: sunshine, imaginative, cheerful, cowardly.

Shapes.

You can guide your readers as they read your poster using different shapes. Some shapes are softer than others and can set a mellow, smooth tone for your poster. Make sure you choose the appropriate shapes for your poster to convey the appropriate mood and complement your other elements.

For example: A circle creates a fluid, soft, and relaxed mood. Triangles, squares, and other geometric Forms can create an intense, professional, or severe mood. Circles may work well with softer colours such as yellow, blue and white. Whereas squares may compliment red and black more.

Layout.

The elements above can be very effective or overwhelming, depending on how you lay them out. To make your design attractive and easy to read, it is vital to have a sense of balance. This balance must be maintained between all of the elements in your poster. 

That is why you must consider how you will lay these elements out in your poster design. With a good layout, your poster will be well-balanced, attractive and easy to process. 

There are two main ways you can create balance in your design:

• Symmetry. To create a formal or static look, you can use the symmetry effect to create a mirror-image effect.
• Asymmetry. This unequal arrangement of elements can prove more difficult because the placement of each component must be considered carefully not to overwhelm the reader.

Contrast.

The contrast in design is essential. Contrast means that two elements are placed in an opposing way to create emphasis and juxtaposition. This makes an eye-catching focal point and draws attention to your design. By using shapes, colours and lines, you can create contrast.

Minuteman Press Nelspruit aims to help our clients develop practical and visually appealing Print marketing materials. Get more information on posters to promote your business by contacting us today.