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We all know what a leaflet is, right? Leaflets are small printed sheets of paper designed to convey information clearly and effectively with short messages. Still, there are many things that you should know about leaflets before ordering a batch of your own.

What Is The Difference Between Leaflets and Flyers?

Historically leaflets and Flyers were seen as different types of Print marketing. That’s because the word leaflets used to refer to a folded sheet that created the effect of multiple pages that allowed for more content to be printed in a smaller space, whereas Flyers referred to a single sheet of paper printed on both sides. However, using these words interchangeably in recent years has become commonplace. 

What Is The Standard Size Of A Leaflet?

The most frequent size for Flyers is A5 (half of a standard A4 paper). This is because they create an easy-to-distribute leaflet that can still contain a lot of information. If the size is reduced any more, you may need to reduce the amount of information you add to your leaflet as the font may be hard to read if it is printed too small. 

This doesn’t stop you from customising the size, though; you are free to choose from an entire range of sizes, depending on the needs of your campaign. You may select a smaller size if, for example, you add leaflets to product Packaging.

What Should Be Included In A Leaflet?

It is essential to consider what you would like your leaflet to say and how you would like to say it. Your message should be easy to read and understand, so make sure that you consider the layout, font and size of your leaflet carefully. Here are some things that can help you create an excellent leaflet:

1. Relatable, benefit-orientated headlines and subheadings.
2. A consistent design theme throughout your leaflet.
3. Easy to read and understand copy/text.
4. High-quality images.
5. Bullet points.
6. Call to action.
7. Business name and details.

It is crucial that your content is easy to follow and that potential readers know how to reach you if they are interested in learning more. The various aspects of your leaflet should also reflect your brand and depict your product/service.

What Is The Best Way To Distribute Leaflets?

Leaflets can be distributed in various ways, such as:

• Face-to-face handouts.
• Drop-offs at businesses or mailboxes.
• With products.
• Left at businesses.
• Stapled to other documents.
• Included in magazines or newspapers.
• And much more.

You can determine the best way to distribute your leaflets by researching your target market and finding out which distribution channels they would most likely respond to. Before distributing your leaflets, ensure you get the appropriate permissions from businesses, etc.

Still unsure? Contact Minuteman Press Nelspruit today, and we’d be happy to answer any questions you may have.