Graphic design makes use of a multitude of design elements. These elements include shape, colour and lines - all of which are simple and easily to customise and change.
Texture is another important element of graphic design and even though it is just as important as the others, it is one of the most complicated elements to master. Texture can be created in many different ways, requires a combination of a variety of components and can be used both literally and visually.
Ways to use texture in graphic design
These are the two main ways that texture can be created:
- Literal texture. This refers to the actual textual of the paper or card itself. If your audience can physically feel the texture, it engages another sense and can say a lot in terms of the image you want to portray in your designs. Perception is powerful and can have a huge impact on the impression of your design. For example, heavier glossy paper gives the impression of quality and professionalism and is great for Catalogues and Brochures.
- Visual texture. This kind of texture is created through style and design techniques such as layering text, combining shapes and incorporating lines. Using imagery (photographs, illustrations etc) is also a technique that can be used to create the illusion of texture as well as making use of contrast and a balance of warm and cold colours to create depth. Think of the huge murals on buildings in Nelspruit – many of these murals have used different design techniques to create the illusion of depth.
Need to get something designed but don’t want to learn a graphic design programme from scratch? Use Minuteman Press’ Shop Minuteman, where you can create an attention-grabbing business card in three easy steps.
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