There have been several Covid-19 vaccine breakthroughs, with countries like the USA and the UK already working on vaccination logistics. This is good news for the real estate sector, which has faced many difficulties from the many restrictions enforced to contain the pandemic.
What is also true is it will be a while before South Africa can access and distribute the vaccines locally. The virus is also still spreading, with a resurgence in cases in the Cape region. As a result, property sellers may not expect to see a quick improvement in property prices. Agents still have to be clever with their marketing and rely heavily on printed marketing materials, albeit with some important modifications.
Use printed materials and signage to reach more prospects
Without proper marketing, it may be hard to sell first-time homebuyers on the opportunity presented by the Covid-19 pandemic. With most people likely to be staying at home given the resurgence of cases in the Cape region, how are you going to conduct your business? Printed materials remain a reliable option. But you will need some creativity and consistency in using Print media to reach your audience.
Print your real estate Flyers to advertise available properties. Leaflets and Brochures are perfect as leave-behinds as you do not have to physically hand them to someone or interact with an individual personally. Using lawn and yard Signs is one of the best ways to reach out to potential buyers. As they search their dream neighborhood, a for sale sign or coming soon sign can grab their attention quickly. Virtual tour Booklets and catalogs are also a great way to show clients potential homes while still adhering to social distancing protocols.
Local estate agencies must continue to adapt and find alternative ways to serve clients without placing them at unnecessary risk of virus infection. This includes organising smaller, appointment-only viewings. To ensure people remain socially distancing at these events, agents must continue to invest in signage. Also effective for socially distanced marketing are A-frame sandwich billboards.
We want to help you sell more properties while keeping your clients safe. Get in touch with Minuteman Press Woodmead to explore the printed marketing materials we have available.
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